If you’ve seen me out and about lately, you’ve probably had a glimpse at the new urban bag by ooobaby. Its perfectly designed for mamas like me in mind with every compartment necessary for my girls, yet sleek enough to take to work or a lunch date with friends.

This bag designed by mother and founder Tulin was carefully thought out when it comes to function and style. The ooobaby is made from Italian leather is waterproof on the inside and comes in three different colours: Manhattan Midnight, Parisienne Taupe & 1969 Woodstock Brown. The ooobaby bag has a spot for your baby’s bottle, phone, computer and change pad. There is also a key holder and secure zipper to keep everything from falling out when I’m chasing after Ella. 😉

ooobaby also does their part in giving back. When you purchase your ooobaby urban bag, a portion will go to World Vision Canada.

This multifunctional & transitional bag is the ultimate modern women’s carry all. Whether you’re in the diaper stage, out of the diaper stage or simply want a stylish bag with all of the necessary sleek compartments, this is the one!

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